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Chris Zeiher


Since completing his studies at Concordia and the University of Adelaide, Chris has had an incredible career. For the past 16 years he has been working for travel publisher Lonely Planet. Chris is currently the Senior Director of Trade Sales & Marketing (Global) for the iconic travel brand, leading their sales and marketing teams across offices in Dublin, New York, London, Nashville and Melbourne. His career with Lonely Planet has taken him all over the world which, in his words, has been “rewarding, exciting and exhausting”. As a part of his role Chris also works as the brand's spokesperson and can often be seen on morning breakfast television or heard on radio talking about travel. He even had his own weekly show on Triple J, “Chris Zeiher Frequent Flier”.

Additionally, Chris has a side hustle! Since 2012 he’s been helping SBS TV with their online editorial content for the Eurovision Song Contest and has travelled to each host city to cover the event.

You can find Chris’s top five travel recommendations for Australia in Lonely Planet’s latest book release Lonely Planet’s Ultimate Australia Travel List. His next trip will be to Turin, Italy to cover the 2022 Eurovision Song Content in May!